XCLSV360 is the new group name for our companies. The move towards integrating our 360 expertise and disciplines to support our partners in the field of activations, communication, and production solutions. This new proposition provides direction to our ambition and enables us to achieve further growth.

To reach the next generation entrepreneurs in the sports retail industry, EK Sport has launched the online platform 'Working with Winners' together with activation agency XCLSV360. A tool where (new) entrepreneurs are informed and motivated to start working as a sports retailer at INTERSPORT and Runnersworld, among others.

The international sports and lifestyle brand Asics launched the new ASICS Gel-Nimbus 25. A shoe that made a powerful statement about sustainability. Sustainable techniques have reduced water use in the painting process by 33% and carbon emissions by 45%. The shoe itself is made from 75% recycled material, according to ASICS

Together with Dr. Martens we have created a workspace and showroom in one, which reflects the essence of the brand, stimulates creativity and embraces sustainability. A place where Dr. Martens team is inspired every day to develop new store and product strategies.