To reach the next generation entrepreneurs in the sports retail industry, EK Sport has launched the online platform ‘Werken met Winnaars’ together with activation agency XCLSV360. A tool where (new) entrepreneurs are informed and motivated to start working as a sports retailer at INTERSPORT and Runnersworld, among others.
Consumers need good, personal advice. EK Sport is looking for entrepreneurs who want to be involved in sports every day. The combination of their passion and our knowledge of sports and entrepreneurship ensures that our entrepreneurs perform more than excellently,” says Retail, Expansion & Customer Service Manager Ron Bruinenberg.
To make stores successful, EK Sport supports entrepreneurs with tips, advice and personal experiences. By sharing the right information on the platform about how to get started in sports, behind-the-scenes insights and interviews with other entrepreneurs within EK Sport, we have made all the necessary information accessible and available.
With a smart content strategy for which we used TikTok, LinkedIn and Instagram, we have managed to captivate, engage and activate the younger potential target group. The results of the platform have been very positive right from the start. The analysis of EK Sport has shown that “Working with Winners” and the content approach have been well received by the entrepreneurs of EK Sport. In addition to increasing brand awareness, the platform has led to significant growth in quality leads and generated a lot of reach and awareness in a short time. Due to this initial success, EK Sport will further expand the platform and prepare to roll it out for other business units within EK.
About EK Retail
EK Retail (Hoevelaken) is the largest retail service organization in the Netherlands and actively works with approximately 1,500 independent entrepreneurs and franchisees in the EK Fashion, EK Living, EK DIY, EK Sport and EK Books divisions. In total, these entrepreneurs run almost 2,200 stores. Core activities are retail services, franchise, wholesale and financial services to independent entrepreneurs.