The international sports and lifestyle brand Asics launched the new ASICS Gel-Nimbus 25. A shoe that made a powerful statement about sustainability. Sustainable techniques have reduced water use in the painting process by 33% and carbon emissions by 45%. The shoe itself is made from 75% recycled material, according to ASICS
Together with the Dutch shoe recycling company FastFeet Grinded, we have given old ASICS shoes a new life. Het project combineerde innovatie, duurzaamheid en merkbeleving.
We have translated ASICS' statement into sustainable in-store and activation elements. Online we brought the brand story and features of the new ASICS Gel-Nimbus 25 even further to life. We are proud of the result and look forward to further collaborations in the field of sustainable concept and product innovation.