How do you make a scent impossible to ignore? By turning it into a 3.5-meter high experience. For Robijn and Clear Channel, we created an attention-grabbing activation that brought the essence of summer to life – right in the heart of Rotterdam, Utrecht and Almere.

Across three weeks in March, travelers encountered a giant Robijn Tropical bottle complete with an integrated scent dispenser, delivering the fragrance directly to their senses. But it didn’t stop there: our sampling teams, in collaboration with Caring, distributed fragrance sachets and samples to keep the summer mood going long after people left the station.

We handled the entire activation from start to finish — from design, engineering and production to on-site logistics and staffing. The giant bottle was produced through our Spanish hub, while the decoration and installation were carried out by our local team.

A bold, multisensory brand moment that brought OOH and experience marketing together in one tropical breeze.